AWS for Digital Marketing

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Whether you’re a monetization platform helping publishers with advertising revenue or an ad agency managing campaigns, Amazon Web Services (AWS) provides building blocks you can quickly assemble to support virtually any workload for your digital advertising and digital marketing business. Watch a short 2 minute video to learn how AWS can help you grow your digital marketing business.

Featured Use Cases

Content Delivery

Minimize latency for ad content delivery with Amazon Cloudfront and AWS’ global regions and availability zones.

Analytics

Build a scalable analytics pipeline on AWS to consistently track data and make data informed decisions to optimize the performance of your products (ex. targeting algorithms).

Real-Time Bidding

Build scalable, low-latency, cost-effectve RTB infrastructure on AWS and deploy around the world with just a few clicks.

Benefits

Focus on Product Innovation

Let AWS take care of undifferentiated heavy lifting. With reduced time and money spent on infrastructure, invest more on building differentiated products.

Scalability

With compute capacity that scales, grow your business seamlessly as demand grows.

Speed

AWS’ global availability zones and regions, edge locations, and data caching options help you move quickly in every major market. Minimize latency and maximize your opportunity to realize revenue.

Efficiency

Drive operational efficiency with AWS’ economies of scale. Pay only for what you use with no long term or upfront commitment.

“AWS allows us to focus on growing the business and not managing infrastructure. I can spin up instances in minutes on AWS to test concepts or deploy new features”

Kenneth Cheung, Senior Director of Engineering, BrightRoll

“When our business unit told us that traffic in South America and Asia was increasing, we knew that we could deploy our application stack into these regions rapidly”

Wayson Vannatta, Sr. Director of IT and Operations, InfoSpace

"Auction order processing is time sensitive, and AWS enables us to achieve a 60 millisecond processing time to secure the best ad spots for our clients"

Andrew Alcock, CTO, PocketMath

“we’ve been able to seamlessly scale our infrastructure, better serve the customers across the globe, and reduce the fixed costs by 75% and operational costs by 83% by leveraging the AWS platform”

Valentino Volonghi, Chief Technology Officer, AdRoll

AWS Customer Success Story

Smaato

Smaato chose AWS for speed, efficiency, and focus they can get to build a successful business. Watch the video to learn their full story

Matomy Media Group

Matomy Media Group chose AWS for its maturity, cost, and scalability. Watch the video to learn their full story.

AWS Digital Marketing Industry Resource Center

Looking for ideas on how to use AWS to support your digital marketing business? Visit the Resource Center. You can find past presentations, whitepapers, and other technical information.

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