Discover how Chrome’s latest AI features, including Google Lens for desktop and Tab Compare, are designed to simplify your online tasks, making browsing more efficient and productive.
Over the years, Google has harnessed the power of AI to enhance the Chrome browsing experience, making it faster, safer, and more user-friendly. Innovations such as real-time captioning for media, improved tab organization, and tools to help you write with confidence have already set a high standard. Now, Google is introducing three new AI-powered features using the latest Google AI and Gemini models, further elevating the Chrome experience. These features include enhanced search capabilities with Google Lens for desktop, a new Tab Compare tool for easier product comparisons, and a more intuitive way to rediscover sites from your browsing history.
1. Search What You See with Google Lens on Chrome Desktop
Google Lens has revolutionized how we search by allowing users to search what they see on their phones. Now, this powerful tool is coming to the Chrome desktop. With the latest Chrome update, you’ll be able to use Google Lens directly from your browser on a desktop, enabling you to select, search, and inquire about anything you see online without navigating away from your current tab.
To use this feature, click the Google Lens icon in the address bar, or access it from the right-click menu or the three-dot menu. Simply click or drag over the area of interest on a webpage, and Chrome will display visual matches and search results in a side panel. You can refine your search using multisearch options, such as filtering by color or brand, or ask follow-up questions to explore the topic further. Depending on the nature of your query, you might receive an AI-generated overview that consolidates the most relevant information from across the web.
2. Tab Compare: Effortless Product Comparison Across Multiple Tabs
Shopping online often means jumping between various tabs to check product details, read reviews, and compare prices. This process can be time-consuming and cumbersome. Chrome’s new Tab Compare feature is designed to simplify this task. Rolling out in the coming weeks in the U.S., Tab Compare offers an AI-generated summary of products across multiple tabs, all in one convenient view.
For example, if you’re searching for a new Bluetooth speaker, product details and reviews are likely spread across different websites. Chrome will soon provide a suggestion next to your tabs to generate a comparison table, displaying essential details like product specifications, features, prices, and ratings in a single tab. This feature eliminates the hassle of switching back and forth between tabs, making it easier to compare options and make informed purchasing decisions.
3. Rediscover Sites from Your Browsing History
Finding a site you visited but didn’t bookmark can be a challenge, especially if you can’t remember the exact details. Chrome’s new AI-driven browsing history feature makes it easier to rediscover previously visited sites using natural, conversational search queries. This feature, launching soon in the U.S., allows users to search their browsing history by simply typing questions like, “What was that ice cream shop I looked at last week?”
Chrome will display relevant pages from your history based on your query, helping you quickly find what you’re looking for. This functionality will be optional and can be turned on or off in your settings. It’s important to note that this feature will not include data from incognito mode, ensuring your private browsing remains private.
Conclusion: AI for a More Efficient Browsing Experience
With these new AI features, Chrome continues to lead in making browsing more intuitive and efficient. From the enhanced search capabilities of Google Lens on desktop to the streamlined shopping experience provided by Tab Compare, and the easy rediscovery of previously visited sites, AI is transforming how we interact with the web. Google’s ongoing commitment to integrating AI into Chrome ensures that users can navigate the internet with greater ease, accuracy, and productivity. And this is just the beginning—expect even more innovations that will make your browsing experience smarter and more helpful.
